Our goal is to be the best, the fastest growing and the most successful independently owned insurance intermediary in the United Kingdom, with clients across the globe. We aim to do this by continuing to form and nurture mutually beneficial relationships by offering the best insurance products in the market, supported by the finest customer service and by continuing to invest in the development of our staff.

Simon Lancaster

SJL Insurance services are an innovative, forward thinking Insurance Broker that provides a high quality service and product to our growing national and international client base, putting our clients at the heart of everything we do.

We were founded in 2001 by Simon Lancaster, who continues to own and run the business. Simon started the business in his spare bedroom with a ‘blank sheet of paper’, then through the hard work, vision and innovation of Simon and his dedicated and excellent staff we have enjoyed year on year organic growth in the decade and a half since. This has enabled SJL to lay strong foundations, growing to be one of the largest and most successful independently owned insurance brokers in the UK now employing over 67 staff and turning over in excess of £20.3m this year.

SJL have offices in Worcester and London but transact business all over the UK and globally, with tens of thousands of clients. We started as a wholesale scheme broker and continue to transact business via a growing network of well over 1000 independent insurance brokers and other partners nationwide. 

Our continuing growth has been built on this solid foundation of mutually beneficial relationships, long term partnerships and delivering a full and diverse range of insurance products with a great service at competitive premiums. We really are big enough to deliver but small enough to care.

SJL underwrite many of our own in house products where insurers have delegated authority to us, we have access into Lloyds of London where we are also a Lloyds cover holder and we have access to the UK’s leading composite insurance market, meaning that SJL are able to source and place a vast range of comprehensive insurance products at market leading prices.

Our continued success has also been based on recognising, developing and investing in our staff. This has recently been recognised by SJL achieving the much coveted Investors In People accreditation and also becoming an apprenticeship ambassador. We strongly believe that our staff are integral to our success.


We have worked in partnership with SJL Insurance Services for several years, which is a credit to the proactivity and professionalism demonstrated by Matt, Dan and the whole team. They have been particularly helpful providing a fast response for our landlords, supporting the high level of service and communication which is extremely important when making first impressions with clients. Not only this, but we employ their services for our own household and office insurance. All of the team are a pleasure to deal with and are highly competent in their field – we will always recommend SJL and we would not consider using anyone else.

Coleman Estates

SJL Schemes & Affinities